The last leg of the much-awaited demerger exercise of cigarette-to-hotels conglomerate ITC Ltd completed today as ITC shares (NSE: ITC) started trading ex-demerger after a special price discovery trading session. While ITC shares fell over 2% following the demerger amid broad-based weakness in the market, analysts are bullish both on ITC as well as ITC Hotel shares in the long run following completion of the value unlocking deal for 36 lakh shareholders.