Gold Silver Reports (GSR) — Gold Demand on Akshaya Tritiya 2018 — First off, “investing in gold is not the same as buying gold for consumption. If you plan to buy gold for your daughter’s wedding or to gift your wife, that shouldn’t be counted as investment. Jewelry has emotional value and people generally don’t wish to sell it except in times of extreme financial distress. In addition, making charges during purchase and breaking charges during sale make jewelry unattractive as a form of investment,”